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Criterion
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h1-3 Wochen15-45 min60–90 min
Participantsdifferent
4-125-12 Interviews2-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Alignment Map, Open Issues, Decision QuestionsJob Stories, Outcome Statements, Opportunity ListVenn Diagram, Overlap Notes, DifferentiatorsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
AlignmentStakeholdersStrategyFacilitation
CustomerOutcomesNeeds
ComparisonFacilitationAlignment
StakeholdersAlignmentFacilitationChange
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