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Criterion
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
30-90 minMultiple workshops over several weeks1-3 h45-90 min
Participantsdifferent
3-122-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Affinity Size Map, Grouped Estimates, Unclear ItemsHooked loop, Trigger map, Reward design, Ethics checkGap Matrix, Action Plan, Risk NotesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
EstimationBacklogRelative sizing
GrowthBehaviorRetention
StrategyAnalysisPlanning
GrowthStrategyMarketPortfolio
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