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Criterion
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-90 min1-3 h45-90 min60-120 min
Participantsdifferent
3-121-52-83-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Affinity Size Map, Grouped Estimates, Unclear ItemsFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk NotesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
EstimationBacklogRelative sizing
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
GrowthRetentionConversion
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