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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Specification by Example with a method-specific labelled workspace.
Agile
Specification by Example
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45–90 min30–60 min per interview60-90 min pro Feature1-3 Tage
Participantsdifferent
3-101 participant per interview3-6Internes Team
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight SummaryExample Table, Acceptance TestsPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
AgileRequirementsExamplesBehavior-Driven Development
ResearchCustomerSynthesis
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