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| Criterion |  UX Research Affinity Diagramming |  UX Research User Interviews |  Product Discovery MVP Test Matrix |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45–90 min | 30–60 min per interview | 45-75 min | 1-3 Tage |
Participantsdifferent | 3-10 | 1 participant per interview | 2-8 | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Test Matrix, Test Plan | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryOptions | ResearchCustomerSynthesis |