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| Criterion |  UX Research Affinity Diagramming |  UX Research User Interviews |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45–90 min | 30–60 min per interview | 2-4 h | 1-4 Wochen |
Participantsdifferent | 3-10 | 1 participant per interview | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | JourneyServiceService design | MVPValidationServiceDiscovery |