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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
LowLowMediumLow
Timedifferent
45–90 min30–60 min per interview1-2 h Setup, laufend15-90 min daily
Participantsdifferent
3-101 participant per interview11
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Theme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight SummaryAction Lists, Project List, Review RoutinePriority Task, Completion Note, Daily Focus
Tagsno overlap
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
ProductivityPlanningTasksExecution
PrioritizationProductivityFocusExecution
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