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| Criterion |  UX Research Affinity Diagramming |  UX Research User Interviews |  Innovation Design Thinking |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 45–90 min | 30–60 min per interview | 1 Tag bis mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 3-10 | 1 participant per interview | 4-10 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Problem Statement, Prototype, Test Learnings | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | InnovationPrototypeResearch | DiscoveryInterviewsOpportunityCustomer |