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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min1-2 h je Session20-35 min25-40 min
Participantsdifferent
3-10Based on research question1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasUsability Issues, Severity List, RecommendationsTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationUXPrototype
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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