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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Surveys method illustration showing its working structure
UX Research
Surveys
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min1-2 h je Session3-14 Tage30–60 min
Participantsdifferent
3-10Based on research question50+4-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasUsability Issues, Severity List, RecommendationsSurvey Results, Charts, Segment InsightsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationUXPrototype
QuantitativeResearchValidation
SynthesisQualitativeWorkshop
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