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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45–90 min1-2 h je Session30-60 min je Interview4-5 Tage
Participantsdifferent
3-10Based on research question5-12 Interviews5-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasUsability Issues, Severity List, RecommendationsProblem Evidence, Risk Notes, Customer SegmentsPrototype, Test Findings, Decision Rationale
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationUXPrototype
DiscoveryInterviewsValidation
Design sprintPrototypeValidationInnovation
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