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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45–90 min30-60 min je Interview1-2 h je Session30-60 min je Interview
Participantsdifferent
3-105-10 InterviewsBased on research question5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasSolution Feedback, Objection List, Validation NotesUsability Issues, Severity List, RecommendationsProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationInterviewsPrototype
ValidationUXPrototype
DiscoveryInterviewsValidation
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