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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Surveys method illustration showing its working structure
UX Research
Surveys
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min30-60 min je Interview3-14 Tage30–60 min
Participantsdifferent
3-105-10 Interviews50+4-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasSolution Feedback, Objection List, Validation NotesSurvey Results, Charts, Segment InsightsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationInterviewsPrototype
QuantitativeResearchValidation
SynthesisQualitativeWorkshop
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