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| Criterion | ![]() UX Research Affinity Diagramming | ![]() Product Discovery Solution Interview | ![]() UX Research Surveys | ![]() UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45–90 min | 30-60 min je Interview | 3-14 Tage | 30–60 min |
Participantsdifferent | 3-10 | 5-10 Interviews | 50+ | 4-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Solution Feedback, Objection List, Validation Notes | Survey Results, Charts, Segment Insights | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | SynthesisQualitativeRoot cause | ValidationInterviewsPrototype | QuantitativeResearchValidation | SynthesisQualitativeWorkshop |



