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| Criterion | ![]() UX Research Affinity Diagramming | ![]() UX Design Service Blueprinting | ![]() Operations Kepner-Tregoe | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 45–90 min | 0.5-2 Tage | 2-8 h | 1-3 h |
Participantsdifferent | 3-10 | 6-12 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Service Blueprint, Fail Points, Ownership Map | Problem Analysis, Decision Analysis, Risk Plan | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | SynthesisQualitativeRoot cause | Service designOperationsJourneyBlueprint | Problem solvingRoot causeDecisionOperations | JourneyCustomerService designCanvas |



