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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowHighMediumMedium
Timedifferent
45–90 min0.5-2 Tage45-90 min1-3 h
Participantsdifferent
3-106-122-53-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasService Blueprint, Fail Points, Ownership MapA3 Report, Action Plan, Root Cause AnalysisCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
SynthesisQualitativeRoot cause
Service designOperationsJourneyBlueprint
LeanProblem solvingCoachingOperations
JourneyCustomerService designCanvas
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