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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min1-4 h30–60 min per interview1-3 h
Participantsdifferent
3-103-81 participant per interview2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanInterview Notes, Themes, Insight SummaryCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
Root causeProblem solvingQualityIncident
QualitativeResearchCustomerDiscovery
Root causeTreeIncidentQuality
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