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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min1-4 h1-3 Tage15-30 min
Participantsdifferent
3-103-8Internes Team2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanPersona Profiles, Needs Summary, Scenario NotesRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
Root causeProblem solvingQualityIncident
ResearchCustomerSynthesis
Root causeIncidentLeanProblem solving
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