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| Criterion |  UX Research Affinity Diagramming |  Product Strategy Product Vision Board |  UX Research Empathy Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45–90 min | 1-2 h | 30–60 min | 1-2 h |
Participantsdifferent | 3-10 | 2-8 | 4-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Empathy Map, Assumptions List, Research Gaps | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | SynthesisQualitativeRoot cause | VisionCanvasStrategyAlignment | SynthesisQualitativeWorkshop | AlignmentStakeholdersStrategyFacilitation |