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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min30-60 min je Interview20-35 min25-40 min
Participantsdifferent
3-105-12 Interviews1-51-5
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Evidence, Risk Notes, Customer SegmentsTest Card with a pre-set thresholdLearning Card with evidence and next action
Tagsno overlap
SynthesisQualitativeRoot cause
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
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