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| Criterion | ![]() UX Research Affinity Diagramming | ![]() Product Discovery Problem Interview | ![]() Product Discovery Test Card | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45–90 min | 30-60 min je Interview | 20-35 min | 30-60 min |
Participantsdifferent | 3-10 | 5-12 Interviews | 1-5 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Problem Evidence, Risk Notes, Customer Segments | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | SynthesisQualitativeRoot cause | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |



