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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min30-60 min je Interview30–60 min1-5 Tage
Participantsdifferent
3-105-12 Interviews4-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Evidence, Risk Notes, Customer SegmentsEmpathy Map, Assumptions List, Research GapsClick Data, Interest Signal, Learning Decision
Tagsno overlap
SynthesisQualitativeRoot cause
DiscoveryInterviewsValidation
SynthesisQualitativeWorkshop
ValidationExperimentsDemandDiscovery
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