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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min30-60 min je Interview30–60 min1-4 Wochen
Participantsdifferent
3-105-12 Interviews4-83-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Evidence, Risk Notes, Customer SegmentsEmpathy Map, Assumptions List, Research GapsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
SynthesisQualitativeRoot cause
DiscoveryInterviewsValidation
SynthesisQualitativeWorkshop
MVPValidationServiceDiscovery
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