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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for DACI
Decision Making
DACI
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min1-3 Tage30-60 min30–60 min
Participantsdifferent
3-10Internes Team2-104-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario NotesDACI Matrix, Decision Owner, Decision LogEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
DecisionRolesGovernanceAlignment
SynthesisQualitativeWorkshop
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