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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min1-3 TageSeveral meetings plus preparation and analysis; total effort depends on scope30–60 min per interview
Participantsdifferent
3-10Internes TeamEvaluation team, architects, and relevant stakeholders1 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario NotesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
ArchitectureQualityRiskTradeoffsStakeholders
QualitativeResearchCustomerDiscovery
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