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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Opportunity Scoring |  Product Discovery Kano Model |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45–90 min | 60-120 min | 1-2 Tage | 1-3 Wochen |
Participantsdifferent | 3-10 | 3-6 | 10-50 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Opportunity Score Table, Top Outcomes | Kano Matrix, Feature Classes, Priority Themes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | SynthesisQualitativeRoot cause | PrioritizationDiscoveryOutcomesNeeds | SatisfactionPrioritizationCustomer | CustomerOutcomesNeeds |