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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45–90 min30-60 min je Interview30-60 min je Interview4-5 Tage
Participantsdifferent
3-105-12 Interviews5-10 Interviews5-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer QuotesSolution Feedback, Objection List, Validation NotesPrototype, Test Findings, Decision Rationale
Tagsno overlap
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
ValidationInterviewsPrototype
Design sprintPrototypeValidationInnovation
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