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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Opportunity Interview |  Innovation Design Sprint |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 45–90 min | 30-60 min je Interview | 4-5 Tage | 30–60 min per interview |
Participantsdifferent | 3-10 | 5-12 Interviews | 5-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Opportunity Themes, Customer Quotes | Prototype, Test Findings, Decision Rationale | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeRoot cause | DiscoveryInterviewsOpportunityCustomer | Design sprintPrototypeValidationInnovation | QualitativeResearchCustomerDiscovery |