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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45–90 min2-3 h1-3 Tage1-3 h
Participantsdifferent
3-103-8Internes Team3-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCompleted Lean UX Canvas, Hypothesis list, First experimentPersona Profiles, Needs Summary, Scenario NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
SynthesisQualitativeRoot cause
CanvasHypothesisOutcomesDiscovery
ResearchCustomerSynthesis
JourneyCustomerService designCanvas
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