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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Empathy Mapping
UX Research
Empathy Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowHighLowLow
Timedifferent
45–90 min2-8 h30–60 min15-30 min
Participantsdifferent
3-102-84-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Analysis, Decision Analysis, Risk PlanEmpathy Map, Assumptions List, Research GapsRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
Problem solvingRoot causeDecisionOperations
SynthesisQualitativeWorkshop
Root causeIncidentLeanProblem solving
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