View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Affinity Diagramming |  Product Discovery Kano Model |  Product Discovery Opportunity Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45–90 min | 1-2 Tage | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 3-10 | 10-50 | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Kano Matrix, Feature Classes, Priority Themes | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeRoot cause | SatisfactionPrioritizationCustomer | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery |