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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Jobs to Be Done |  Product Discovery Test Card |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45–90 min | 1-3 Wochen | 20-35 min | 60-90 min |
Participantsdifferent | 3-10 | 5-12 Interviews | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis |