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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min1-3 Wochen2-8 h15-30 min
Participantsdifferent
3-105-12 Interviews2-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJob Stories, Outcome Statements, Opportunity ListProblem Analysis, Decision Analysis, Risk PlanRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
CustomerOutcomesNeeds
Problem solvingRoot causeDecisionOperations
Root causeIncidentLeanProblem solving
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