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Selected:Affinity DiagrammingJobs to Be DoneHypothesis Prioritization CanvasOpportunity Solution Tree
| Criterion | ![]() UX Research Affinity Diagramming | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Hypothesis Prioritization Canvas | ![]() Product Discovery Opportunity Solution Tree |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45–90 min | 1-3 Wochen | 60-90 min | 1-2 h Setup, laufend |
Participantsdifferent | 3-10 | 5-12 Interviews | 3-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Prioritization Canvas, Hypothesis Backlog | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | ExperimentsPrioritizationDiscoveryHypothesis | DiscoveryOutcomesExperimentsOpportunity |



