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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45–90 min | 1-3 Wochen | 1 Tag bis mehrere Wochen | 1-3 Tage |
Participantsdifferent | 3-10 | 5-12 Interviews | 4-10 | Internes Team |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | InnovationPrototypeResearch | ResearchCustomerSynthesis |