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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumHighLow
Timedifferent
45–90 min1-3 Wochen2-6 h30–60 min
Participantsdifferent
3-105-12 Interviews3-104-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJob Stories, Outcome Statements, Opportunity ListEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
CustomerOutcomesNeeds
CausalityIncidentRoot causeTimeline
SynthesisQualitativeWorkshop
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