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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45–90 min1-3 Wochen45-90 min2-8 h
Participantsdifferent
3-105-12 Interviews2-52-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJob Stories, Outcome Statements, Opportunity ListA3 Report, Action Plan, Root Cause AnalysisProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeRoot cause
CustomerOutcomesNeeds
LeanProblem solvingCoachingOperations
Problem solvingRoot causeDecisionOperations
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