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| Criterion |  UX Research Affinity Diagramming |  UX Research Customer Journey Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45–90 min | 2-4 h | 45-75 min | 25-40 min |
Participantsdifferent | 3-10 | 4-10 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Journey Map, Pain-point List, Opportunity Backlog | Test Matrix, Test Plan | Learning Card with evidence and next action |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyServiceService design | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning |