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| Criterion |  UX Research Affinity Diagramming |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 45–90 min | 2-4 h | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 4-10 | 3-10 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyServiceService design | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint |