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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45–90 min2-4 h20-45 min2-6 h
Participantsdifferent
3-104-101-103-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogBehavior Over Time Graph, Trend Hypotheses, Key EventsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyServiceService design
Systems thinkingPatternsDynamics
Systems thinkingRoot causeConstraintsCausality
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