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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min2-4 h15-30 min2-4 h
Participantsdifferent
3-104-102-62-6
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyServiceService design
Root causeIncidentLeanProblem solving
Root causeSafetyIncident
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