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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min45-90 min2-8 h30–60 min
Participantsdifferent
3-103-85-124-8
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasImpact Map, Outcome Hypotheses, Delivery OptionsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
OutcomesStrategyBehaviorPlanning
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
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