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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitysame
LowLowLowLow
Timedifferent
45–90 min30-60 min30–60 min20-45 min
Participantsdifferent
3-102-104-81-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasIceberg Worksheet, Pattern Notes, Intervention IdeasEmpathy Map, Assumptions List, Research GapsBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
SynthesisQualitativeRoot cause
Systems thinkingRoot causePatterns
SynthesisQualitativeWorkshop
Systems thinkingPatternsDynamics
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