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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Empathy Mapping
UX Research
Empathy Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min120 min initial, dann laufend30–60 min15-30 min
Participantsdifferent
3-103-64-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasHEART-GSM Table, DashboardEmpathy Map, Assumptions List, Research GapsRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
MetricsUX researchMeasurementSatisfaction
SynthesisQualitativeWorkshop
Root causeIncidentLeanProblem solving
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