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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min2-8 h30–60 min per interview1-3 Tage
Participantsdifferent
3-105-121 participant per interviewInternes Team
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
SynthesisQualitativeRoot cause
Domain-Driven DesignEventsDiscoveryWorkshop
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
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