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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min2-8 h1-3 Wochen30–60 min per interview
Participantsdifferent
3-105-125-12 Interviews1 participant per interview
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsJob Stories, Outcome Statements, Opportunity ListInterview Notes, Themes, Insight Summary
Tagsno overlap
SynthesisQualitativeRoot cause
Domain-Driven DesignEventsDiscoveryWorkshop
CustomerOutcomesNeeds
QualitativeResearchCustomerDiscovery
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