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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45–90 min30–60 min1-2 h je Session30-60 min je Interview
Participantsdifferent
3-104-8Based on research question5-10 Interviews
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research GapsUsability Issues, Severity List, RecommendationsSolution Feedback, Objection List, Validation Notes
Tagsno overlap
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
ValidationUXPrototype
ValidationInterviewsPrototype
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