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| Criterion |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |  Product Discovery Opportunity Scoring |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45–90 min | 30–60 min | 60-120 min | 1-3 Wochen |
Participantsdifferent | 3-10 | 4-8 | 3-6 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps | Opportunity Score Table, Top Outcomes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop | PrioritizationDiscoveryOutcomesNeeds | CustomerOutcomesNeeds |