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| Criterion |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |  Product Discovery Opportunity Scoring |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45–90 min | 30–60 min | 60-120 min | 60-90 min |
Participantsdifferent | 3-10 | 4-8 | 3-6 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps | Opportunity Score Table, Top Outcomes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop | PrioritizationDiscoveryOutcomesNeeds | ExperimentsPrioritizationDiscoveryHypothesis |