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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45–90 min30–60 min30-60 min je Interview2-8 h
Participantsdifferent
3-104-85-12 Interviews5-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research GapsInterview Notes, Opportunity Themes, Customer QuotesEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
DiscoveryInterviewsOpportunityCustomer
Domain-Driven DesignEventsDiscoveryWorkshop
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