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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowLowMediumLow
Timedifferent
45–90 min30–60 min45-90 min15-30 min
Participantsdifferent
3-104-81-62-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research GapsLean Canvas, Core Assumptions, Experiment BacklogRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
StartupLeanAssumptionsBusiness model
Root causeIncidentLeanProblem solving
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